SEO got you ranked. GEO gets you recommended.
AI Visibility is your share of voice in AI answers. Search engine optimisation was about ranking on a page of links. Generative engine optimisation (GEO) is about being the name the AI gives when a buyer asks who to trust.
| Dimension | SEO | GEO the new game |
|---|---|---|
| What you optimise | Your ranking on a page of links | Whether the AI names you in its answer |
| The surface | Ten blue links | One synthesised answer |
| The unit | Keywords | The real questions your buyers ask |
| How you win | Out-rank rivals for the click | Become the source the model cites |
| Who decides | One search algorithm | Many models: ChatGPT, Claude, Gemini, Perplexity, Grok |
| How you measure | Rankings, clicks, traffic | Share of voice, citations, sentiment |
| What losing looks like | Page two | Never mentioned at all |
Why this matters now
From invisible to the answer, in four moves.
AI Visibility is a measurement and advisory loop, not advertising. We do not change what the models say. We measure it, benchmark it, and show you how to earn the recommendation.
- 01
Measure
Every week we ask the AI models the real questions your buyers ask, across every major system and language, and record exactly when you are named.
- 02
Benchmark
See your share of voice next to the competitors you choose, with the gap quantified and the trend tracked over time.
- 03
Act
Get one clear directive each week: the single source to influence that moves you up the rankings fastest.
- 04
Become the source
We make you the reference the models quote, so over the months you are recommended by default, not by chance.
We watch every lab, everywhere.
AI answers are shaped by a fast-moving global field of model makers. We catalogue all of them and probe the ones that matter, every week, so you always know where your visibility actually comes from.
Every model that answers, on one watch list.
The labs we connect to and probe, from the frontier to the open-source long tail.
See exactly which AI names you, and which doesn't.
Every system answers differently. We break your share of voice down model by model, so you know precisely where you are strong, where you are invisible, and where to push next.
ChatGPT 61% 
Claude 55% 
Gemini 48% 
Perplexity Sonar 44% 
Grok 39% 
Qwen 34% 
DeepSeek R1 31% 
Mistral Large 24% 
Command A 19% 
MiniMax 17% 
Kimi 12% 
Ernie (Baidu) 9% Share of voice across each system, measured weekly in every language you sell in.
Know exactly where you stand, every week.
We benchmark your share of voice against the competitors you choose, model by model, and put a number on the gap. No guessing who AI prefers. You see the score, the trend, and the one move that closes it.
- Side by side with the rivals you name
- The gap quantified and tracked over time
- One clear action each week to climb
This is the report you get back.
Frozen and dated every week: your share of voice with a confidence range, the competitive gap, sentiment, and the one move to make next.
Gemini
Find out where you stand.
Get a free baseline of how often AI recommends you today, and what it would take to be the answer.